The Salters’ Company is a diverse organisation, responsible for several charitable foundations and philanthropic initiatives, particularly in science education. It also nurtures a strong sense of fellowship among its members. Their fundraising team approached us to design a suite of printed and digital resources and publications, to engage members and encourage donations or legacy gifts in Wills.

Connecting Salters’ emphasis on chemistry with its charitable work, we developed the overarching concept, ‘Charitable giving is in our DNA’. This idea became the foundation for brochures, fundraising campaigns, social media, and member communications. Legacy-specific communications also used the language of ‘Bond with Future Generations’, making the connection between chemical bonds and the long-term impact that Legacies bring to charities and those that the charities benefit.

The project resulted in a significant increase in charitable gifts and heightened awareness of the organisation’s efforts to inspire young people in to science and provide relief to socially disadvantaged communities. In addition, the Legacy work was a finalist in two categories of the 2025 Smee & Ford Legacy Giving Awards. These were ‘Best Start-up Legacy Campaign’ and ‘Best Creative Partner to the Legacy Sector’.