Building upon the success of our previous campaign work a year earlier, we collaborated with leading children's hospice charity, Noah's Ark on their follow up crowdfunder campaign – creating an extensive suite of fundraising, marketing and campaign assets, including print design, advertising, a website, film, animation and motion graphics to support the charity's annual flagship campaign, 'From That Moment'.
The crowdfunding campaign ran on the matched donation platform Charity Extra, where every pound donated was doubled by generous campaign backers.
In just 36 hours, the campaign raised over £1 million and significantly increased awareness of the charity amongst corporates, schools, businesses, community groups and donors across London.
Titled ‘From That Moment’, the campaign centred on the children’s hospice being there for babies, children and families ‘from that moment’ they receive a life-changing diagnosis. We developed a wide range of materials, from volunteer recruitment leaflets and donation-driving social media, to a campaign website and outdoor media which included billboards, 6-sheet posters in stations, and bus supersides and rears. Additionally, we crafted school engagement materials based on the ‘Power of Kindness’ theme, producing a short animated film and lesson plans tailored to different age groups (EYFS to KS4).
It is always a privilege to support Noah’s Ark Children’s Hospice when they are fundraising for such an important and meaningful cause. Their youthful brand, coupled with their openness to fresh ideas, makes it a joy for us to help amplify their message and create fun yet emotive campaigns that leave a lasting impact.
I just wanted to say a huge thank you for all your support on the campaign. This is going to make a huge impact on the community we support, and the team are over the moon with the results.
Let’s grow something brilliant
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