Client:

Beyond

Project:

Fundraising campaign

Brake the System

Raising awareness and funds to combat the UK’s youth mental health crisis through impactful storytelling.

Beyond’s “Brake the System” campaign shines a light on the alarming state of youth mental health in the UK, where 1 in 6 children are affected. We collaborated with renowned photographer Rankin to create powerful visuals that tell the real stories behind the statistics. The campaign’s goal is to rally support for schools and young people, encouraging a shift away from the current mental health crisis trajectory.

Through striking imagery and compelling narratives, we aimed to break through the noise and spark meaningful change. The campaign not only highlights the urgent need for support but also empowers schools to take action in addressing this growing issue.

We delivered:

Brand identity, Brand guidelines, Motion graphics, Fundraising campaign, Animation

We say:

Working on the “Brake the System” campaign was an inspiring and impactful experience. Partnering with Rankin allowed us to elevate the conversation around youth mental health in a way that’s both visually striking and emotionally resonant. This project reflects our commitment to using design to drive real change, aligning perfectly with our mantra of “Where brilliant brands are grown.”

Client says:

From the moment we started working with you, you understood our vision and were able to translate it visually at every stage. Nothing was ever too big an ask and it was so easy to communicate and feedback.

Let’s grow something brilliant

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