Langdon is a UK-wide charity supporting people with learning disabilities and autism. Their ‘Livingness Live!’ campaign raised over £1 million within just 36 hours utilising the Charity Extra platform, making it the most successful campaign they had ever run.
In October 2021, Langdon embarked on their biggest fundraising campaign to date—‘Livingness Live!’. The goal was to raise over £1 million in 36 hours, with donations matched by philanthropists to double the impact. Our task was to create an emotive and visually distinctive campaign that would resonate with donors and inspire them to give.
We developed eight live action and animated films to demonstrate how Langdon empowers people with learning disabilities to live independently. These films, combined with a strong brand identity and messaging, helped drive donations through digital, press, outdoor ads, and social media. The campaign also included print materials and an easy-read brochure to ensure accessibility for all Langdon Members.
The ‘Livingness Live!’ campaign was a defining project for us, leading to five industry award wins / finalist accolades, for which we are extremely proud.
A wonderful example of a campaign that provokes, educates, meets targets and is delivered with a strong creative thread through channels. Kudos to the team involved. (Creativepool Awards judge)
Let’s grow something brilliant
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