We partnered with Noah’s Ark Children’s Hospice to create an extensive suite of fundraising, marketing and campaign assets, including print design, advertising, a website, film, animation and motion graphics to support the charity's annual flagship campaign, 'From That Moment'.
The crowdfunding campaign ran on the matched donation platform Charity Extra, where every pound donated was doubled by generous campaign backers. This led to the inspiration for the over-arching campaign message of 'Be twice as nice'.
In just 36 hours, the campaign raised over £1.2 million and significantly increased awareness of the charity amongst corporates, schools, businesses, community groups and donors across London.
Titled ‘From That Moment’, the campaign centred on the children’s hospice being there for babies, children and families ‘from that moment’ they receive a life-changing diagnosis. We developed a wide range of materials, from volunteer recruitment leaflets and donation-driving social media, to a campaign website and outdoor media which included billboards, 6-sheet posters in stations, and bus supersides and rears. Additionally, we crafted school engagement materials based on the ‘Power of Kindness’ theme, producing a short animated film and lesson plans tailored to different age groups (EYFS to KS4).
It is always a privilege to support Noah’s Ark Children’s Hospice when they are fundraising for such an important and meaningful cause. Their youthful brand, coupled with their openness to fresh ideas, makes it a joy for us to help amplify their message and create fun yet emotive campaigns that leave a lasting impact.
I just wanted to let you know that the items arrived and we love them. You really listened to our brief and produced something we haven’t done before. Thank you and well done!
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