Launching a bold and charismatic brand that brings a slice of Italy to Abu Dhabi.
Our collaboration with Aria Pizza saw us craft a brand bursting with character and charm. We introduced the quirky and cool brand mascot, Ciro, who is now the face of the brand across menus, pizza boxes and interiors. This isn’t just a logo, it’s a personality with attitude, embodying Aria’s authentic Italian-American style, full of mischief and swagger.
The vibrant brand identity extends through every touchpoint, from stunning packaging to a striking visual style in-store. The brand design stands out in a crowded market, blending playful elements with a confident tone that reflects the best of both Italy and Abu Dhabi. Our launch of Aria’s brand has truly made it the talk of the town.
We delivered:
Brand identity, Brand guidelines, Tone of voice, Printed comms, Digital comms, Animation, Illustration
We say:
Creating Aria’s bold, unapologetic brand persona allowed us to flex our creative muscles, pushing boundaries and injecting real flair into every aspect of the brand.