Crafting a bold, edgy brand identity that disrupts the traditional pizza scene.
We partnered with Pizaza to create a standout punk-style brand that redefines the pizza experience. The design was all about attitude—bold colours, daring graphics, and a rebellious vibe that sets them apart from the competition. We applied this unique identity across all touchpoints, from in-store graphics to digital platforms, ensuring every interaction with the brand feels fresh and energetic.
The website was designed with a user-friendly interface that mirrors the punk aesthetic, making it as fun and engaging as their pizzas. The end result is a brand that not only stands out visually but also resonates with Pizaza’s adventurous, youthful audience.
We had great fun rebranding Pizaza, bringing a punk edge to a then ten-year old pizza chain. We took a much loved pizza restaurant group, fired it up and served a slice of refreshed personality.