Client:

Jewish Care

Project:

Fundraising campaign

Pieces of eight

A heartwarming community fundraising campaign, running throughout the eight days of Chanukah.

This fundraising campaign was for our client Jewish Care, a social welfare charity providing support to vulnerable older members of the Jewish community in London and South East England. One of the most important periods for fundraising within the Jewish calendar is Chanukah, the festival of light, as this is a time when families gather together to celebrate a great biblical miracle.

For this fundraising campaign, we were tasked with devising a concept for a mailed Chanukah appeal, CC went further and created an eight-day campaign called ‘Chanucare’ – fusing the word ‘Chanukah’ with the ‘Care’ in their name.

This was rolled out to a fundraising mailer, press advertising, and a series of eight positive, yet emotive short films, each released daily on social.

We delivered:

Printed comms, Fundraising campaign, Promotional assets, Film, Photography

We say:

In terms of seasonal awareness and fundraising, the campaign remains one of the most successful the charity has ever run. ‘Chanucare’ has since become an annual fixture in the charity’s calendar of activity.

Client says:

I can’t believe we’ve never thought of ‘Chanucare’ as a concept ourselves in all these years, but I guess that’s why we love working with CC, since they approach things differently to us.

Let’s grow something brilliant

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