Client:

Clap for Our Carers

Project:

Brand and campaign

Round of Applause

Clap For Our Carers was an iconic, 'of it's time', award winning UK-wide campaign produced during the covid pandemic.

We worked pro-bono on the Clap For Our Carers campaign during the first coronavirus lockdown in 2020. Our team provided full strategic and creative support, including developing the #ClapForOurCarers logo, website, social media content, t-shirts, posters, and downloadable activity packs for children. The campaign’s goal was to unite communities in showing their gratitude for NHS staff and key workers by clapping from their doorsteps every Thursday at 8pm for ten weeks.

The campaign became a national phenomenon, with weekly live broadcasts on BBC, ITV, and Channel 4, and widespread coverage in major newspapers like The Guardian and The Times. Global brands like Facebook, Spotify, and TikTok amplified the movement through their platforms, contributing to its vast global reach and off the chart engagement. Our creative efforts helped the campaign become a powerful symbol of community spirit, recognition and support during an incredibly difficult time.

The success of Clap For Our Carers was widely recognised within the creative industry, earning several prestigious awards and accolades – including Third Sector’s ‘Communications Campaign of the Year’ and ‘Best Online Awareness Campaign’. Our team took immense pride, and had a lot of fun, in helping this campaign bring people together and pay tribute to those working in the NHS and on the frontlines.

We delivered:

Brand identity, Tone of voice, Motion graphics, Printed comms, Digital comms, Seasonal campaign, Website design, Animation

We say:

While time may have have tainted many people’s memories of what now feels like the bizarre experience of clapping on our doorsteps each week, there’s no denying the indelible impact this campaign had during those shared moments across the UK. Clap For Our Carers became iconic, a symbol of unity during a challenging, history-defining period. Our team will forever be proud to have played a key role in shaping this momentous campaign, and it will certainly be something to share with the grandkids.

Client says:

The response and reach was massive and powerful, the most effective work here. Clap For Our Carers has become part of our culture. (Third Sector Awards judge)

Let’s grow something brilliant

Related projects