Search Chain Partners approached CC to design a slick brand identity and website that would reflect their position as a leading specialist in FinTech recruitment. Connecting high-calibre talent with some of the most influential firms shaping the future of finance and banking, Search Chain Partners offer a tailored approach to executive hiring, leveraging a deep C-Level network across Data & Analytics, AI, Machine Learning and ESG Technology sectors.
The cornerstone of the brand identity is the interlocking ‘S’ symbol – which represents the tight partnership between their clients and the talent they place. It is also reminiscent of a single link that exists as part of an extended chain and network. This icon – and elements of its shape – forms part of a wider suite of brand assets that include stationery, presentation and recruitment templates, and a B2B focused website.
It was really important to create a brand style, tone and visuals that reflected the company’s niche focus on finance, banking and technology. The use of abstract, computer generated images rather than the clichéd ‘skyline and shaking hand’ photos often used across the recruitment sector, helped the design feel cutting edge yet established, professional yet relevant.
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