Transporting our food and hospitality experience to UAE, we created the name, visual language, packaging and design assets for a new fast food chicken brand located in Abu Dhabi. Applying our 'Three C’s' approach of 'Challenge. Create. Change.' we undertook extensive research to help define not just the visual identity of the brand, but also its name, menu and tone of voice. We established a clear brand proposition and developed a a bold, mouth-watering visual identity to stand out in the bustling street food markets of the region.
Frango was an exciting food branding challenge that enabled us to push creative boundaries and really ‘tuck in’ on a level most projects don’t allow. We devised the name, packaging, menus, interior graphics, signage, and website, ensuring every element reflected the brand’s vibrant and adventurous spirit. Through language like ‘Go forth and Frango’ and product names ‘Wish Me Cluck’ and ‘Love Me Tender’, we were able to craft a brand bursting with flavour and personality.
Frango’s seriously succulent and utterly joyful buttermilk chicken and delicious sides, come seasoned with sass. Do you feel clucky? Well do you? Come Frango with us.
Let’s grow something brilliant
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