We created the brand identity and website for Consera, a consulting firm that offers agile, bespoke solutions in Strategy and M&A, Transformation and Change, Digital, Data and Analytics, and ESG and Sustainability. Led by top-tier consultants, they have curated a network of 5,000 independent experts, enabling them to assemble tailored teams for each project, often at 30-50% lower costs than traditional consultancies.
The brief was to develop a name for the new business, and through our thorough ideation process, we arrived at ‘Consera’ – a blend of ‘consultancy’ and ‘new era’. We then crafted a brand identity that subtly references the logo design of its sister company, The Barton Partnership, a renowned international executive recruitment firm. Drawing inspiration from The Barton Partnership’s colour palette and brand icon, we adapted these elements, introducing a distinctive typeface and more vibrant shade of red. This created a cohesive brand link between the two companies while establishing a fresh, unique visual style across Consera corporate assets and its website.
Name creation is something that we often get asked to do and we think we’re pretty good at it! It’s always exciting to be involved right from the outset of a brand’s creation, and name ideation is such a critical part of its future history. We were involved right at the start of both Consera’s story and also The Barton Partnership‘s journey, when we also created their branding and marketing collateral.
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