The C-Suite Podcast is an award-winning series produced by Audere Communications, featuring in-depth discussions on industry topics and themes pertinent to senior professionals. Each episode delves into current trends, challenges, and best practices across various sectors, providing valuable insights for business leaders and decision-makers. The podcast serves as a platform for thought leadership, enabling organisations to engage with their target audience through compelling audio content.
We were asked by Audere Communications, as an extension of the branding and website work we had undertaken for them, to look at creating a brand identity for the C-Suite Podcast as well as cover image templates for each podcast series and episode. We also created a website which houses all the episodes.
The challenge here was to create a master-brand identity for The C-Suite Podcast, whilst also recognising that the podcast has several individual series, including ‘Unicorn Leaders’, ‘Money 20/20’ and ‘Charity Spotlight’ that are independent of one another. Through the use of vignette gradients utilising a pre-determined palette of colours, we were able to create familiarity and consistency, but also a distinctive style for each. The client also needed the episode cover images to be editable and flexible, to reflect the varying subjects and number of panelists on each episode.
Working with the team at CC was a real pleasure and we are delighted with the results. We gave them the task of rebranding both our main Audere brand and our C-Suite Podcast, plus redesigning and building new websites for both.
It’s not just their design skills that were impressive, it’s more how they understood what our brands stood for, and how they challenged us to make changes that have made a real difference to how we are portrayed and positioned. Feedback from our client base and contacts was really positive on both rebrands and we’ve gone on to use the team for other projects since.
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