We developed the 'I’m In' campaign concept for JDA, a deaf and hearing loss charity. Thanks to the services, support and care of JDA, thousands of people are able to be included, involved and in control whilst living with their disability. Focusing on several service users of all ages, the campaign demonstrated the ways in which they feel they are 'in' and invited donors to be 'in' too.
Our team created all the assets, including champion and donor recruitment material, a series of campaign films, press advertising, ambient media, social media, and digital tools to grow awareness, drive engagement and encourage donations during a 36 hour matched funding event using the Charity Extra platform.
Working on the ‘I’m In’ campaign was an opportunity to showcase our creative approach to fundraising. By combining positive imagery and messaging with vibrant strong visual design, we helped JDA to increase engagement with their supporters and attract new audiences. It was fascinating to learn more about the challenges that deaf people and people with hearing loss experience, and to see what a significant impact the charity makes on their lives.
We really appreciated your working so collaboratively with us, and us all being able to learn from each other to get the best results. It was a very refreshing relationship and I hope we can work together again in the same collaborative way. We’re very happy with the result.
Let’s grow something brilliant
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