Client:

Tart Modern

Project:

Brand identity, packaging and website

So nata

Full suite brand package, website, packaging, film and marketing assets for central London food-to-go retailer

Tart Modern is a grab-and-go brand known for its freshly-baked natas—delicious pastry tarts filled with creamy custard. The brand wanted a bold and distinctive identity that stood out in a crowded market and appealed to shoppers, tourists, and workers alike.

We guided Tart Modern through developing their brand strategy, visual identity, and tone of voice. This included creating store graphics, packaging, uniforms, a website, and marketing materials. The brand’s playful and eye-catching style was applied to their first two stores in London, and later to their flagship location at Baker Street Underground.

Our work spanned website design and build, signage, packaging, uniforms, menus, and digital assets, including product photography and video shoots for both digital and printed marketing campaigns.

We delivered:

Brand identity, Naming, Tone of voice, Design systems, Motion graphics, Website design, Bespoke build

We say:

Working with Tart Modern was an exciting opportunity to help shape their bold brand identity and support them in launching new stores, including their flagship location at Baker Street Underground. We brought their playful and distinctive vision to life through a cohesive brand strategy and visually engaging materials. We also directed photoshoots that truly reflected the brand’s character, ensuring their marketing assets told a compelling and consistent story across all platforms.

Let’s grow something brilliant

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