Following the merger of Ranger Services and CP Plus, two leaders in the UK parking sector, GroupNexus was formed. With a mission to deliver innovative parking technology, they needed a strong B2B branding and website identity that worked across print and digital, from signage to app interfaces.
We developed a brand strategy focused on 'delivering the future of parking,' ensuring both teams were aligned through workshops and onboarding events. The GroupNexus logo reflects their combined strengths, with blocks representing different aspects of the business and a central 'n' symbolising connectivity and parking spaces - reinforcing their tech-driven approach. As their brand custodians, we continue to support them across brand, website, and campaigns.
Our long-standing relationship with GroupNexus has been built on trust and collaboration. Over the years, we’ve supported them through multiple campaigns, site openings, a website refresh and providing ongoing marketing assets. As brand custodians, we ensure their identity stays consistent and impactful across all touch points. Our dynamic partnership works because we understand their vision and have been able to adapt and evolve alongside their growth, always delivering solutions that support their continued success.
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